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Best Colleges for Marketing

50 Marketing programs ranked by real graduate earnings, debt, and completion — from the College Scorecard Field-of-Study data.

⚡Quick answer

For Marketing, Brigham Young University (Utah) ranks #1 by our outcome score, with median graduate earnings of $112,596. Rankings reflect earnings, debt, and completion — not reputation or cost — across 50 programs with published outcome data.

#	School	Credential	Median earnings	Median debt	Completers	Score
1	Brigham Young University Provo, UT	Bachelor's Degree	$112,596	$11,000	97	96.6
2	University of Florida Gainesville, FL	Bachelor's Degree	$92,626	$15,250	218	94.3
3	Boston College Chestnut Hill, MA	Bachelor's Degree	$106,353	$18,000	122	93.6
4	Georgetown University Washington, DC	Bachelor's Degree	$105,944	$17,000	79	93.4
5	University of Pennsylvania Philadelphia, PA	Bachelor's Degree	$112,211	$17,412	61	93.1
6	Washington University in St Louis Saint Louis, MO	Bachelor's Degree	$100,489	$17,500	79	92.5
7	University of Washington-Seattle Campus Seattle, WA	Bachelor's Degree	$88,114	$15,000	188	91.7
8	Tulane University of Louisiana New Orleans, LA	Bachelor's Degree	$98,503	$19,375	137	91.6
9	University of Maryland-College Park College Park, MD	Bachelor's Degree	$93,782	$19,500	252	90.8
10	Utah State University Logan, UT	Bachelor's Degree	$87,905	$13,750	106	90.7
11	University of Wisconsin-Madison Madison, WI	Bachelor's Degree	$96,148	$20,000	248	90.7
12	Texas Christian University Fort Worth, TX	Bachelor's Degree	$97,148	$19,500	137	90.4
13	Santa Clara University Santa Clara, CA	Bachelor's Degree	$104,723	$19,712	79	89.9
14	University of Georgia Athens, GA	Bachelor's Degree	$85,785	$17,318	375	89.9
15	Florida State University Tallahassee, FL	Bachelor's Degree	$84,981	$17,040	494	89.8
16	The University of Texas at Austin Austin, TX	Bachelor's Degree	$91,955	$19,625	150	89.5
17	University of Washington-Bothell Campus Bothell, WA	Bachelor's Degree	$88,114	$15,000	64	89.5
18	Utah Valley University Orem, UT	Bachelor's Degree	$81,582	$11,875	170	89.1
19	James Madison University Harrisonburg, VA	Bachelor's Degree	$89,944	$19,500	189	89.1
20	University of Washington-Tacoma Campus Tacoma, WA	Bachelor's Degree	$88,114	$15,000	54	89
21	University of Illinois Urbana-Champaign Champaign, IL	Bachelor's Degree	$90,744	$20,000	156	88.7
22	University of Notre Dame Notre Dame, IN	Bachelor's Degree	$91,088	$19,000	64	88.7
23	Elon University Elon, NC	Bachelor's Degree	$95,163	$20,500	122	88.2
24	University of Miami Coral Gables, FL	Bachelor's Degree	$85,935	$18,508	154	87.8
25	Southern Methodist University Dallas, TX	Bachelor's Degree	$88,627	$19,000	81	87.6
26	Purdue University-Main Campus West Lafayette, IN	Bachelor's Degree	$84,725	$18,274	129	87.1
27	Lehigh University Bethlehem, PA	Bachelor's Degree	$98,320	$20,534	52	86.9
28	University of Pennsylvania Philadelphia, PA	Master's Degree	$255,357	—	61	86.8
29	Boston University Boston, MA	Master's Degree	$103,316	—	137	86.6
30	University of San Francisco San Francisco, CA	Bachelor's Degree	$91,815	$21,250	110	86.5
31	University of Southern California Los Angeles, CA	Master's Degree	$176,716	—	56	86.4
32	Michigan State University East Lansing, MI	Bachelor's Degree	$90,453	$22,250	185	84.9
33	University of Wisconsin-Madison Madison, WI	Master's Degree	$166,668	—	31	84.7
34	North Carolina State University at Raleigh Raleigh, NC	Post-baccalaureate Certificate	$131,018	—	—	84.4
35	University of Connecticut Storrs, CT	Bachelor's Degree	$89,208	$21,500	106	84.2
36	Bentley University Waltham, MA	Master's Degree	$117,833	—	—	84.1
37	Ohio State University-Main Campus Columbus, OH	Bachelor's Degree	$81,119	$20,250	405	84.1
38	San Diego State University San Diego, CA	Bachelor's Degree	$81,368	$15,000	—	84
39	Miami University-Oxford Oxford, OH	Bachelor's Degree	$86,919	$22,000	238	84
40	University of Georgia Athens, GA	Master's Degree	$112,192	—	—	83.8
41	George Washington University Washington, DC	Bachelor's Degree	$95,528	$22,975	72	83.5
42	Binghamton University Vestal, NY	Bachelor's Degree	$80,825	$19,250	88	83.3
43	Texas A & M University-College Station College Station, TX	Master's Degree	$110,154	—	30	83.3
44	University of Massachusetts-Amherst Amherst, MA	Bachelor's Degree	$86,299	$21,796	165	83.1
45	Saint Joseph's University Philadelphia, PA	Master's Degree	$109,948	—	29	83.1
46	University of San Diego San Diego, CA	Bachelor's Degree	$83,562	$20,569	116	82.8
47	University of Minnesota-Twin Cities Minneapolis, MN	Bachelor's Degree	$86,246	$22,136	210	82.7
48	University of Arizona Tucson, AZ	Bachelor's Degree	$84,111	$21,500	216	82.6
49	Illinois State University Normal, IL	Bachelor's Degree	$77,956	$19,472	243	82.5
50	University of Utah Salt Lake City, UT	Bachelor's Degree	$83,511	$20,765	114	82.5

🔍 Filter Marketing by state & degree level →

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Hidden Gems for Marketing

Lower-profile schools with a genuinely strong outcome score for Marketing — the famous brand names and mega-flagships are deliberately filtered out.

#	School	Median earnings	Admit rate	Score
1	University of Washington-Bothell Campus Bothell, WA Strong Marketing outcome score, accessible admissions, lower-profile than the field’s famous names	$88,114	91%	89.5
2	University of Washington-Tacoma Campus Tacoma, WA Strong Marketing outcome score, accessible admissions, smaller, lower-profile campus	$88,114	83%	89
3	Saint Joseph's University Philadelphia, PA Strong Marketing outcome score, accessible admissions, smaller, lower-profile campus	$109,948	89%	83.1
4	Xavier University Cincinnati, OH Strong Marketing outcome score, accessible admissions, smaller, lower-profile campus	$120,626	86%	80.4
5	Taylor University Upland, IN Strong Marketing outcome score, accessible admissions, smaller, lower-profile campus	$78,191	74%	80.3
6	Hofstra University Hempstead, NY Strong Marketing outcome score, accessible admissions, lower-profile than the field’s famous names	$111,964	68%	80
7	University of Colorado Denver/Anschutz Medical Campus Denver, CO Strong Marketing outcome score, accessible admissions, lower-profile than the field’s famous names	$90,576	75%	79.5
8	Miami University-Hamilton Hamilton, OH Strong Marketing outcome score, smaller, lower-profile campus	$86,919	—	79.5
9	Miami University-Middletown Middletown, OH Strong Marketing outcome score, smaller, lower-profile campus	$86,919	—	79.5
10	Lipscomb University Nashville, TN Strong Marketing outcome score, accessible admissions, smaller, lower-profile campus	$77,996	68%	77.9
11	Saint Mary's University of Minnesota Winona, MN Strong Marketing outcome score, accessible admissions, smaller, lower-profile campus	$76,285	93%	77.5
12	Seton Hall University South Orange, NJ Strong Marketing outcome score, accessible admissions, lower-profile than the field’s famous names	$77,940	73%	77.2

Hidden Gems use the same College Scorecard outcome score, then drop the pool’s most-selective brands (bottom-quartile admit rate) and largest campuses (top-quartile enrollment). Schools that don’t report admit rate or enrollment are not dropped by that guard.

How we ranked this

Programs are scored 0–100 within the Marketing field (CIP 52.14) using three College Scorecard figures: median graduate earnings (weighted 70%), median federal-loan debt (20%, inverted so lower debt scores higher), and completer count (10%, log-scaled). Each input is percentile-ranked against the other Marketing programs, so the score is robust to outliers and comparable across schools. Programs with no published earnings are excluded — never given a fabricated number. This is the same engine that powers our interactive Major Rankings. Minimum 5 scorable programs required to publish.

Frequently asked questions

Which college has the best Marketing program?+

By our outcome score, Brigham Young University (Utah) ranks #1 for Marketing, with median graduate earnings of $112,596.

How are these Marketing programs ranked?+

Each program gets a 0–100 outcome score from three real College Scorecard figures: median graduate earnings (70%), median federal-loan debt (20%, lower is better), and completer count (10%). Programs are compared within the major so the score reflects the best schools for this field specifically.

Where does the earnings and debt data come from?+

The U.S. Department of Education College Scorecard Field-of-Study file, which publishes median earnings and median debt by institution and major (4-digit CIP). Figures are post-graduation medians; programs without published earnings are not scored and are omitted from this ranking.

Can I filter Marketing programs by state or degree level?+

Yes. This page shows the national top programs; use the interactive Major Rankings tool to filter the same data by state, and by credential level (bachelor’s, master’s, doctoral).

Keep exploring

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Data sources: U.S. Dept. of Education College Scorecard (Field of Study) · IPEDS Completions. Figures are the most recent values published in each federal dataset; cells with no published value are shown as “—” and never estimated. CertiHomes Education does not sell rankings or accept placement fees.